On the Economics of Mass-Marketed Software

Abstract

This paper looks at the assumptions driving mass marketed software.These assumptions explain why traditional software engineering methods and processes appear to have less economic value in a mass market.The assumptions lead to a model that predicts observed patterns such as (I) rapid development, (2)1ower quality, and (3) an initially dominant product that is eclipsed later Keywords Economic models, price, cost, market size, quality

BibTeX

@inproceedings{Botting:ICSE97,
  author    = {Richard J. Botting},
  title     = {On the Economics of {Mass-Marketed} Software},
  booktitle = {ICSE},
  pages     = {465--470},
  publisher = {{ACM}},
  year      = {1997},
}

On the Economics of Mass-Marketed Software

Abstract

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